100per100 Italian is the heart of I Love Italian Food; the philosophy that has given life to our project, and which is the basis of all the promotional and informational actions that I Love Italian Food makes in the world.
100per100 Italian is a necessity. Made in Italy food is our greatest treasure, and it is the result of our many popular cultures—the know-how of our employees, our geography and the many microclimates that compose it.
This is why we believe in the value of true Made in Italy — on our land and from our land: 100per100 Italian.
Our challenge is this: to promote the true Italian enogastronomic culture — a lively and constantly evolving culture, made up of products and producers, and defended by those warriors who work every day to bring true Made in Italy cuisine to the world.